An international theme park chain had an antiquated and distributed product management system creating a cumbersome approach in ticketing, redemption and tracking. This resulting in loss of ticket sales and promotional marketing opportunities.

Industry

Entertainment

Our Solution

One of the world’s largest amusement corporations was discouraged by the time-consuming and ineffective ticketing customer experience. The ticketing and product management systems in the parks were distributed and decentralized. Additionally, they were built using outdated technologies. This made it difficult to report on nationwide ticket sales and redemptions, to determine the effectiveness of marketing campaigns to enhance future ticket sales, and to identify root causes for losses in ticket sales.

Improving’s collaborative analysis of approximately 40 integrated systems across each of the amusement parks nationwide allowed for a sound, centralized, hierarchical product data model that is well-adopted amongst the corporate and amusement parks. The parks were better able to manage and target sales nationwide as well as at individual parks by understanding and tracking the product offerings and redemption patterns. By rebuilding outdated ticketing and redemption systems using the latest technology, the process of ticket buying became much more streamlined resulting in increased customer satisfaction. Additionally, the consolidated product data model allowed for more accurate reporting to better target customers.